Though it doesn’t broadcast traditional local newscasts, PBS affiliate WTTW-TV in Chicago sports a noteworthy logo that relies strictly on carefully integrated lettering. It is somewhat interesting that the station’s logo designers didn’t opt to tilt the gray box that surrounds the lockup to match the angle of the letters and blue bar - which could have made the logo a bit more cohesive and give it even more of a forward motion feel. Specifically, the “11” uses two strong “1”s with heavily-capped numerals. That star’s top point is subtly tucked into the “H” in the call letters, which also renders the recognizable “HOU” letters in a bright red. The angle of the letters is mirrored in the angle found at the end of the bar housing the word “News” that runs under the lettering, which itself is capped on the left by a star. Though the typeface is a rather plain Helvetica-ish font, attention to detail is paid to the spacing and angle of the italicized typeface. Houston’s KHOU-TV, the city’s Tegna CBS affiliate, uses a simple approach the its typography in its Channel 11 logo, though some key refinements make it stand out. Similar to the KARE-TV logo, the top of both “1”s include a diagonal slice and subtle, pointed “hook.” KHOU-TV Tribune-owned WPIX-TV, the CW affiliate in New York City, uses a variation of the “circle 11” logo used by similarly call-signed WPXI-TV, though it notably lacks the open space at the bottom center of the ring and the “11” figure stands alone. Notably, the serifs and sharp arrow-like angles found in the center of the “K” and “R” provide a good visual connection to the angles and “hooks” on the “11.” WPIX-TV To the left, the station’s call signs are rendered in a serif typeface somewhat reminiscent of Friz Quadrata (a/k/a “the Law & Order font”). The top and bottom of each number, meanwhile, is sheered off at diagonal angles. The two ones are created using exaggerated broad strokes with small “hooks” in the upper left, while the upper right includes a gently curved tip. Paul, Minnesota, which brands on air as “KARE 11” (with the call signs pronounced as the word “care”), uses a dynamic 11 logo. Last week we named our picks for notable Channel 11 TV station logo designs - and now it’s your turn.
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